Software Used:
Client: ASA / SS4C
Year: 2025
Asian Speedrunners Alliance - ASA
In the Summer of 2025, a community lead for the 'Asian
Speedrunners Alliance' reached out to me on rebranding
their current community assets. The commission required
a new short-form logo, a long-form typeface logo, and
background asset art. These would all be new works of art,
as prior branding did not exist for this community.
The art direction the community lead gave me was vintage
video games & graffiti. Pulling inspiration from things like
early Animal Crossing & Jet Set Radio Future, I was able to
execute the vision we set out for. The symbol found in the first
'A' is Chinese and translates to 'double happiness'.
In addition, the Asian Speedrunner Alliance
tables at in person events for Games Done Quick!
These pictures are from Summer Games Done
Quick 2025 and Awesome Games Done Quick
2026! These are continuing to be used, and will
be present at SGDQ 2026!
In May for AAPI heritage month, ASA held an event
partnered with Speedrun Stuff 4 Charity! This event
had merch printed and made by Tantrum Merch.
Tantrum Merch printed the ASA rebrand on t-shirts,
hoodies, and other accessories! Despite the event
ending, these items are indefinitely available for
purchase! The hoodies have four color variants, while
the tees have five! Merch purchased while the event
was live went towards the event's donation total.
Alongside Tantrum Merch, SS4C partnered with
Dragon Roast Coffee from Denver! Dragon Roast
Coffee made a coffee blend titled the 'Golden Split' for
the event.
Like the merch, all purchases of the 'Golden Split'
coffee blend put towards $5 for the event's donation
total! The blend features the background art
designed by myself; the blend would later go to sell out
by the end of the event!
